She's given me some great advice via Twitter (aka Great tool to get connected to Great people).
- {Love her. Inspiration.}
via webFavorite Undo Retweet
Retweeted by Sele_Ana
- Check out this post on Subvert Magazine referring a little to what I spoke about in my last post.
It’s Not Fair
Whilst researching for this interview, I discovered that the actress who played the “Good Witch” in The Wizard of Oz used to live in your home town. It got me thinking about mentors and I know we share a mentor, Jay Conrad Levinson. Author of the original Guerrilla Marketing book. For me, Jay provided a window into a world that was exciting and fun. He painted a picture of the endless ways that companies were competing and serving their customers in America. And it was a far more exciting world than the dreary local business scene that I saw in my home town. Tell me about your relationship with Jay, what did you learn from him and how did it change your course?
Hope and fear. Who's got your ear? Illustration by Toni Roberts.
Yes, Glinda lived up the street. They turned her yard into a park.
I wrote a post about heroes and mentors, and the distinction is important. Jay is a hero to you, I’m guessing. He was to me. Heroes scale… one can apply to a lot of different folks. I’ve found over time that many of my heroes (Jay, Zig Ziglar, Tom Peters, Chris Meyer, Dan Pink, Susan Piver, Jacqueline Novogratz) have turned out to be great people in person as well. It’s not fair to ask someone who is raising the bar for so many to sit down and do custom work for you though.
In the case of Jay, I ended up writing three of the books in the series with Jay’s oversight. In fact, that’s what turned it from one or two books to the behemoth it is now. I built the platform for multiplying the books. I also got Jay his first Mac and an email account he still uses a hundred years later.
As a book packager (that’s what I was doing then), the art was in finding great ideas, and the work was in building books that stood the test of time. My team and I ended up doing 120 books, and I’m proud of at least a hundred of them.
I wrote a post about heroes and mentors, and the distinction is important. Jay is a hero to you, I’m guessing. He was to me. Heroes scale… one can apply to a lot of different folks. I’ve found over time that many of my heroes (Jay, Zig Ziglar, Tom Peters, Chris Meyer, Dan Pink, Susan Piver, Jacqueline Novogratz) have turned out to be great people in person as well. It’s not fair to ask someone who is raising the bar for so many to sit down and do custom work for you though.
In the case of Jay, I ended up writing three of the books in the series with Jay’s oversight. In fact, that’s what turned it from one or two books to the behemoth it is now. I built the platform for multiplying the books. I also got Jay his first Mac and an email account he still uses a hundred years later.
As a book packager (that’s what I was doing then), the art was in finding great ideas, and the work was in building books that stood the test of time. My team and I ended up doing 120 books, and I’m proud of at least a hundred of them.
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